Instagram CEO Wants Labels for Real Photos and Videos to Beat AI Fakes Adam Mosseri, the boss of Instagram , has a smart idea to solve a big problem on social media. AI tools are getting very good at making fake photos and videos that look completely real. Soon, people might not know what is true and what is made by computers. Mosseri shared his thoughts in a post on Threads (a Meta app like X ). He says the internet is filling up with "AI slop", lots of low-quality content created by AI. Right now, apps like Instagram try to spot and label AI-made content. But Mosseri warns this won't work forever. As AI improves, it will fool the detectors more easily. Instead of only chasing fakes, he thinks we should mark real content as authentic. His Main Ideas in Simple Words [object Object], [object Object], [object Object], [object Object], [object Object] Here are some direct words from Mosseri: There is already a growing number of people who believe, as I do, that it will be more practical to fingerprint real media than fake media. We need to label AI-generated content clearly, and work with manufacturers to verify authenticity at capture, fingerprinting real media, not just chasing fake. We need to surface credibility signals about who's posting so people can decide who to trust." This is an example of AI-generated content that could appear on social media. Mosseri's idea could change how we use Instagram and other apps. In the future, we might see special badges on real photos and videos. This would help fight deepfakes, fake news, and misleading posts. Many experts agree this approach might be better than just trying to catch every fake. What do you think? Would you like to see labels on real content?
