Bluesky Launches Private Bookmarks for Saved Posts Bluesky, the rising social networking platform, has just added a feature many users wanted: private bookmarks. Called “Saved Posts,” the feature brings a more discreet way to collect posts for later, separating them from the public “likes” that everyone can see.<a target="_blank" href="https://techcrunch.com/2025/09/08/bluesky-adds-private-bookmarks/"></a> What’s New with Bookmarks? Instead of only tapping the heart to like a post, Bluesky users now get a bookmark icon next to it. Click the icon to save a post, and check back in a new “Saved” section inside the app. Unlike likes, which are public and tied to your account, bookmarks are private. That means users can save anything—from helpful links to spicy memes—without broadcasting their interests to the world.<a target="_blank" href="https://techcrunch.com/2025/09/08/bluesky-adds-private-bookmarks/"></a> Why Do Private Bookmarks Matter? On most social apps today, anything you "like" is visible. That works for general content, but it can be awkward or even risky for personal, work-related, or sensitive posts. Think: journalists who save research leads, or anyone collecting posts that aren’t meant to be public favorites. Until now, Bluesky didn’t support private data, so likes were always exposed. With bookmarks built off-protocol, users have a way to save posts privately, similar to how Bluesky’s direct messages work.<a target="_blank" href="https://techcrunch.com/2025/09/08/bluesky-adds-private-bookmarks/"></a> What Else Is New? The update comes hot on the heels of new features: photo and video uploads, feedback tools for custom feed creators, and Starter Parks for easier friend discovery. Bluesky is clearly aiming to make the app friendlier and more flexible for different styles of use. For anyone who previously “saved” posts by replying with a red pushpin emoji, there’s even a migration tool to move those into your real Saved Posts collection.<a target="_blank" href="https://techcrunch.com/2025/09/08/bluesky-adds-private-bookmarks/"></a> Will Privacy Expand? Right now, Bluesky’s AT Protocol doesn’t offer true private data, so bookmarks are a temporary off-protocol fix. If the protocol grows to handle privacy better, users could see even more control over what they share and save. For now, private bookmarks are a win for users who want to keep some posts just for themselves.<a target="_blank" href="https://techcrunch.com/2025/09/08/bluesky-adds-private-bookmarks/"></a>
