Retail trends

Valentine’s Day isn’t just about love, it’s a meticulously crafted marketing phenomenon that drives billions in revenue across industries. While the holiday’s roots trace back to ancient Rome, its modern incarnation as a commercial juggernaut began in the early 20th century, fueled by greeting card companies, chocolatiers, and jewelers. Today, nearly every sector cashes in on the “season of love.” Here’s how much money flows through the economy each February 14: