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    Seraphinne Vallora agency

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    Vogue faces backlash over first AI-generated model in ad
    ·

    Jul 30, 2025

    Vogue faces backlash over first AI-generated model in ad

    Vogue Magazine faces mounting criticism after featuring its first AI-generated model in a paid advertisement for Guess clothing brand in its August 2025 issue. The two-page spread, created by London-based marketing agency Seraphinne Vallora, shows a blonde model in summer outfits with only a small disclaimer noting the artificial origin.